President’s Message

2015 was a year worth celebrating for our NorCal HSMAI Chapter. With record breaking growth for the San Francisco Bay area and new members we are eager to continue the momentum into 2016. This year has started with a Super Bowl-sized bang and I know has kept Revenue and Sales folks occupied this past month. Our chapter board is now putting our full focus and energy on expanding educational programming and developing stronger student participation and community outreach for the future.

But first, in the spirit of giving credit where credit is due, let’s celebrate! This past week, HSMAI held the Annual Adrian Awards in New York to recognize the very best in Marketing, Sales and Revenue. San Francisco’s own Stephanie Davis of Google was awarded the honor of “Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Management.” This distinction is very competitive and winners are chosen after an extensive nomination and vetting process. Congratulations Stephanie!

This past month, our chapter board held a retreat and planning session, hosted graciously by the team at Cavallo Point, to plan for the upcoming year. We have organized a timeline and set goals for 2016 to ensure we are bringing educational programming that is relevant and valuable. We will be partnering with organizations such as STR, PKF and LinkedIn to present on-trend topics for our region.   The first event on the docket is the STR presentation on march 7th Then we roll into ROCET (Revenue Optimization Continuing Education & Training) which will be held on March 16. We were thrilled to be included, along with Seattle and Los Angeles, in this West Coast series of HSMAI’s regional conferences. Covering topics from Forecast Accuracy, Reputation Management and How to better Utilize Data Strategically and Operationally, the agenda is going to be impactful for not only Revenue Managers but also GM’s and DOSM’s and anyone who plays a strategic role on your revenue leadership team. For more information, visit

In addition to programming, we are working with 300FeetOut to create a dynamic new web-site for the Northern California chapter of HSMAI. We cannot wait to roll out the final product soon and we have to give a big shout out to 300FeetOut who has been a generous sponsor of the new site. If any of your businesses have digital marketing needs, we highly recommend this valued partner. You can find them by visiting

Speaking of sponsorships, there are plenty of ways to get involved with helping our chapter to grow in 2016. Attending events and joining committees are among them. Another valuable way is to help sponsor an event or activity. We are always in need of venues to help host. As our organization exists to benefit our entire hospitality community, hosting or sponsoring an event is a great way to give back and also to highlight your property or organization. Sponsors make our chapter work and we humbly thank those who have provided generous support. For information on sponsorship, please contact either myself or Miles McMullin at

As we continue to grow we are eager to hear from you on Facebook or LinkedIn. You can also contact me directly any time. Your insights can help us to better guide our chapter as we move forward. I am honored and excited to be part of this amazing chapter and to have the opportunity to work with the generous, accomplished and dedicated members of NorCal HSMAI.



Rob Sudakow


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